MODULE INTRO:

The purpose of the LinkedIn profile is to present the most professional and impressive version of yourself that remains live 24/7. As recruiters, HR or potential coworkers research you, you have the opportunity to answer their questions or assuage any concerns — without actually speaking. LinkedIn also gives you the opportunity to network and grow your digital Rolodex of connections who can assist you in the future. Imagine creating a clone to represent you at a networking function every day, all day — craft your profile so you have confidence in that clone.

Customizing your URL

Click the "Me" icon on your homepage

1. Click "View Profile"

2. On your profile page, click "Edit public profile & URL" on the right rail

3. Click "Edit your custom URL" (pencil icon)

4. Add your name and use that link on your résumé, email signature, etc.

Banner Resources

Canva: Templates for you to customize a LinkedIn banner

Unsplash: High-quality, royalty-free photos to search and use for free

Engaging

There are two ways to improve your visibility: first, optimize your profile; and second, engage and become part of the conversation. There's no need to have to put yourself out there and share posts — just engaging with others' if often enough. Scroll through your feed and look for a recent-ish posts with some traction. Leave a thoughtful comment, beyond "totally agree" or "love this." Take five minutes to develop a thoughtful response, advertising your intelligence to all. Just be cautious of publicizing any controversial hot takes. You'll find your stimulating comments will garner likes and further comments.

Lowest hanging fruit

One easy way to take advantage of LinkedIn is to network with your college alumni. Search for your alma mater in the search bar > Go the to the school’s profile page > Click the Alumni section > Apply your filters > Connect and send a note introducing yourself.