The boutique, full-service agency for professionals' online identities




PRSNL Branding provides materials and consultancy to creatively, professionally and strategically position yourself across the social web. We work with high school students, entry-level professionals, C-suite executives, small business owners and gig-workers on:

  • résumés and cover letters

  • LinkedIn profiles

  • personal websites

  • online privacy and social strategy

  • search engine optimization

  • and more

Others in this space offer dated strategies, impersonal templates, self-service platforms, cheesy empowerment, and questionable algorithms to improve your "online reputation". We didn't like the smell of that, so we blended the art of modern Fortune 100 branding and science of HR.

PRSNL Branding brings intensive learnings from marketing brands like Amazon, Google, Budweiser, Warby Parker and HBO, and applies their cutting digital strategies to the individual level. By testing and using only the best tools, and by leveraging our human network of experts, PRSNL Branding is the first and only shop to provide custom-tailored solutions to personally develop the best online version of yourself.


Our stories are only as good as they are presented

MATT KLEIN, founder PRSNL branding


02. WHY?


Humans are curious beings. As we live more of our lives online, the majority of the academic and corporate world now uses Google and social media to screen applicants so they can better determine our qualifications and personality. With the tools at everyone's fingertips, we can learn a lot about somebody online without ever meeting them. But with too many people rejected, declined or fired because what has been discovered about them online, PRSNL Branding is turning the story around. It's not just what's hidden about you online, but what someone can learn so you can get the most out of your professional life.


Global Google Search Data, interest/time


over half of Hiring managers want to find You online

Career builder, 2017




DIY KIT Access

Receive everything you need and more so you can develop your personal branding strategy on your own. With no expiration or subscription, take your time without hitting the bank for custom services. Immediately access instructions, checklists, guides, exercises, templates and curated tools to enhance your online presence right this very second.




We’re in this together. We’ll maintain a digital-first and no-bull approach to developing an effective and unique personal brand. Depending upon your background, goals and current presence, let's determine where we can allocate attention, enhancing your online presence and servicing your wants with hands-on white-glove consultancy.



We're CEOs of our own companies, Me Inc.

TOM PETERS, FAther Personal Branding



From Our ClientS:

"The DIY Access was everything I needed and more to help me build my personal brand, and more importantly, feel confident about sharing it with the world. Thank you so much, Matt."

— Ryan M, Financial Services

"I really had no idea what I was getting myself into, but PRSNL showed me the ropes and helped me land my first job out of school. I couldn't recommend them enough. Sooo worth it."

— Emily P, Public Relations



"Acknowledging the need in this space and a lack of legitimate solutions, a new venture, PRSNL Branding was born, applying creative digital strategies from big brands to individuals."

"The easy part is, your personal brand already exists. It’s just whether or not you’re willing to acknowledge and attend to it. This consciousness is invaluable for your professional development and success."


You need to be elevating your brand all the time

Richard Plepler, CEO HBO