10 RULES
MODULE INTRO:
Below are the basic rules of the game. Let’s align on the basics first...
01. It’s All True
Nothing will be made up.
Exaggerations, lies, deception, fraud, fiction, and inaccuracies are destructive.
There are no exceptions.
02. it. is. All. True.
Please see 01.
03. You ARE a Brand (Sorry)
Someone once wrote an essay on why they despised the idea of branding themselves like a product.
Little did they realize, they were branding themselves as someone who disliked personal branding.
You can either own it and make it work in your favor, or you can ignore the fact.
04. Sharing vs. Not Sharing
It’s not just about what you share, but also what you don’t share.
Personal branding is just as much about the information you withhold.
Think about your privacy, security, and anonymity online.
05. It Doesn’t End
This process is a 24/7/365 process.
For as long as we exist online, there is work to be done.
There is no finish line, so approach this work with patience.
06. Nothing is Solidified
Always be open to edit what you just finalized.
All work is fluid, so never consider anything truly final.
07. No Forced Participation
An individual must wholeheartedly want to engage in this process.
Once this is understood, only then will it work. Prophetic, eh?
08. If You Talk It, Walk It
It's not just what you say, but what you do.
When we judge a book by its cover, the story better be good.
When it’s not, we’re even more disappointed.
09. Balance Humility
Bragging and flaunting is not a part of the game.
Always be conscious of where to draw the line.
10. You’re the Culmination
Anything that exists or will exist is to be considered.
Every comment, post, image, and piece of data counts towards your brand.
Acknowledge all of it.